Complex KPIs improve service delivery - MSC

With its roots in Africa,
MSC now plays
an integral role in
the economies and
development of Africa, according to
marketing director, Glenn Delve.
“We are operating in all sectors
of African industry and commerce,”
he told FTW, “but predominantly
in the mining sector. There is an
abundance of resources which
need the import of infrastructure,
equipment and commodities for
their extraction, and then the export
of the raw materials.”
But, Delve added, the challenge is
the landside capacity to move these
resources, a role that is played by the
line’s sister company, MSC Logistics,
with its rail transport network
connecting the mining areas to the
seaports and MSC’s global web of
maritime services.
“Shipping is an intricate key
role player in this economy,” he
said, “and provides an inexpensive
option of transport.
“MSC is there to meet these
challenges, with complex key
performance indicators (KPIs)
designed to increasingly improve
on service level delivery. We are
also flexible in our operational
planning, and are always prepared
to include change to meet our clients’
requirements.”
One such change, he added,
was the decision to create a direct
pendulum service, connecting Asia,
South Africa and the East Coast of
South America (ECSA).
Flexibility is also part of MSC’s
representation in northern
neighbouring nations and is another
vital part of the line’s operation in
southern Africa.
As David Bertram, Swaziland
branch manager, MSC Logistics, told
FTW: “MSC Swaziland can provide
quotations for the logistics legs as
well as for the sea freight. Printing
of original bills of lading (BOL) is
done in our office in Matsapha.
And, with a service providing for
through bills to-or-from Matsapha,
MSC Swaziland provides a seamless
service for all of its clients.”
Also, from an MSC shipping point
of view, MSC Zambia continues to
grow its market share of exports
to Europe and the Far East,” said
Mesele Seyuba, director of MSC
Zambia. “These two destinations
absorb the bulk of this country’s
main export – copper.
“We were pleased to note earlier
this year (May) that MSC had
established its representation
in Walvis Bay, Namibia. This
represents a potentially lucrative
route for import and export cargo on
the Zambia-Europe trade.”
“This port provides a reasonable
inland transit time,” Seyuba added,
“and presents a fourth option to
the ports that Zambia currently
accesses.
Botswana has shown steady
growth over the past decade in
shipping imports into the country,
according to Dean McIntyre,
branch manager of MSC Logistics
Botswana.
“The major imports are used
vehicles and low cost Chinese goods,”
he told FTW.