The importance of fostering strong supplier relationships remains a key strategy for consolidators aiming to provide optimal value to their customers.“The ability to negotiate favourable rates and innovative solutions not only ensures competitiveness but also directly benefits the end consumer,” says Paul Danvers, commercial director at Groupair SA.He says with this in mind the company has doubled down on efforts to expand its footprint while cultivating robust partnerships with its clients, aiming to enhance customer satisfaction while maintaining profitability."As Groupair expands its global presence, so too does the opportunity to offer new consolidation services grow. Our ability to maintain strong supplier relationships enables us to negotiate the best rates and solutions for our customers, a cornerstone in delivering ongoing value."Danvers said more recently the company had introduced a new weekly consolidation service out of the United Kingdom, covering all of Europe. “Additional developments are already in the pipeline to expand this service further across Europe and beyond.”When asked about the challenges, he highlighted the ongoing difficulties in negotiating rates with airlines, particularly during periods of constrained capacity. He emphasised that the ongoing conf lict in the Middle East had exacerbated the situation by limiting space availability, thereby intensifying rate pressures and escalating costs.