Wine wins in US market

The multitude of domestic and
imported wines on the US market,
coupled with the country’s lamentable
economic scenario, makes it difficult
to comprehend how anyone can make
it in such tough trading conditions, but
Nederburg continues to sell wine and
win friends.
One of South Africa’s oldest and
best-known wines, it continues to
steadily build a profile among US
consumers, who enjoy the brand’s
hallmark combination of fruit and
finesse at prices that represent genuine
value. Sales in the US nearly doubled
last year over 2007.
Nederburg is maintaining its
A+ performance with popular US
magazine, the Wine Enthusiast.
At the same time, Canada’s Liquor
Control Board of Ontario (LCBO),
the world’s biggest retailer of wines,
has given the thumbs up to three
Nederburg wines on its list of 500
best wines from around the world,
compiled by judge and well-known
wine writer, Roy Phillips.
Nederburg marketing manager,
Rudolph du Toit, confirms that the
range remains the country top-selling
premium brand in South Africa.