The road freight industry is undergoing a profound transformation, shifting from a relationship-driven sector to one focused on efficiency.
As technology becomes more integral to operations, carriers are now able to deliver more accurate and consistent services, even as profit margins continue to tighten.
Surprisingly, this technological shift has levelled the playing field, enabling new market entrants who can optimise their processes to compete effectively with long-established industry players, said Wichard Sullwald, co-founder product technology at CtrlFleet.
“This impact on the road freight industry has been driven by the integration of various pervasive technologies,” he said.
“From accurate GPS telemetry and advanced mapping and routing systems to broad and reliable mobile coverage and continuous improvements in browser technologies on both desktop and mobile devices, these advancements have enabled unprecedented levels of visibility and transparency.
Road freight carriers can now respond to planning and route-compliance exceptions in real-time and offer precise visibility to all participants in the supply chain.”
- Read the full article in our Freight Features edition on "Technology".
