Despite efforts to promote gender diversity and equal opportunities in the transportation and logistics industry, women are still underrepresented in several key sectors, such as port operations, container freight stations, warehousing and transport. Companies are attempting to bridge the gap, but women often face significant challenges in pursuing career advancement, says Eva Rasmussen, general manager for ocean freight at SACO CFR."As the industry moves towards a more inclusive future, the collective empowerment of women in the workforce becomes crucial. Equal pay and promotion opportunities are fundamental pillars that must be established to create a level playing field for all genders. The focus should not be on handouts, but rather on providing equal opportunities for everyone, regardless of gender."Rasmussen, who recently joined the SACO CFR team in South Africa, says the representation of women is not the same when comparing the country with the likes of the USA and Europe. South Africa has far more women in senior and management/director positions in the industry than overseas. "Traditionally, Europe and the USA have been perceived as more advanced in gender equality and women's empowerment. However, the reality I have experienced in South Africa has proven otherwise. Women have elevated themselves into key leadership positions and positively influence the freight industry."According to Rasmussen, this is also true at SACO CFR, where more women are in key leadership positions than men.Asked about challenges, she said women in freight were faced with similar challenges to those of women in other industries. "Mainly, the perceptions around motherhood and as the primary caretaker of a family's interests remain a barrier. Sadly, women are frequently overlooked due to unwarranted concerns that their commitment to the company's interests may be compromised. However, the post-Covid era has demonstrated a remarkable shift, as women have proven to be exceptionally adaptable, embracing the new work/life balance paradigm. This new-found flexibility has fostered a sense of gratitude and motivation, empowering women to effortlessly bridge the gap between home and work, dedicating extra hours and performing on par with their counterparts. Embracing and nurturing this transformation can lead to a more inclusive and thriving work environment," said Rasmussen.Another ongoing challenge is the salary disparity between men and women. "As long as companies across all industries fail to prioritise equal pay for equal work, our society will persist in maintaining a two-tiered structure, where career opportunities are disproportionately skewed in favour of men over women. The freight industry, for instance, is replete with stereotypical and predominantly male-dominated roles, such as truck drivers and warehouse operators. Addressing these disparities and actively promoting gender equality is essential to creating a more inclusive and equitable workforce, fostering an environment where talent and skill, rather than gender, determine career advancement."
