‘Bridging’ the freight systems gap

When Bridge Shipping set
out to find a system for its
forwarding and clearing
business it pooled the collective
experience of all the staff who
would be affected in order to make
the right choice.
Graeme Impson, branch manager
of Bridge Shipping Durban, was a
vital participant in the exercise and
had this to say: “The CoreFreight
system was selected based on the
overall functionality it provided
from a management perspective
and, most importantly, endorsement
by staff who actually have to use
the application to fulfil their work
on a daily basis.
“After years in the industry
we have a good idea of our
systems requirement – proven
reliability with the ability to meet
the developing needs of a South
African-based agent, whether
processing import or export
shipments.
“This goes beyond mere
production of the bills of entry, but
should provide a comprehensive
tool for the effective management
of the business – and hence service
delivery to our customers,”
said Impson.
It was clearly a good fit in terms
of staff and systems. “The expertise,
enthusiasm and competence of staff
and management at Bridge have
ensured the smooth upgrade of
systems and implementation of the
extended CoreFreight functionality,”
said Leslie Matthew, the Durbanbased
representative of CoreFreight
who provided onsite support during
the transition.
And the benefits are not restricted
to the KZN region, said David
Bosman, manager in charge of
the Bridge airfreight division
based at OR Tambo. “Starting up
a new division we did not want
the inhibitions associated with any
legacy systems and were given the
opportunity to choose the “best of
breed” application for our business.
With CoreFreight I am satisfied that
at Bridge we are in a position to
provide our clients with first class
service for all their airfreight import
and export requirements.”