Technical disruptions, increased use of automation, and a heightened focus on productivity are expected to be the leading trends in the packaging sector in 2021.In its latest forecast, strategic packaging consultancy PTIS said the growing use of automation was likely in light of brands across the globe focusing on accelerating packaging lines. Emerging technologies would continue to be a driving force in the sector, resulting in disruption. Following the outbreak of Covid-19, it is expected that there will be a sharp focus on productivity in coming months as operational efficiency becomes the buzz word, while manufacturers continue to grapple and come to terms with fast-changing consumer behaviour. According to the PTIS forecast, despite the slowdown in economic activity, efforts to make packaging more sustainable will continue. Reusable packaging is a growing trend, but this drives up costs as packaging has to be more durable to allow for multiple uses.
