In an ongoing effort to better understand and address customer concerns, 2023 has seen a renewed focus on the ro-ro division at SA CARGO SERVICES. The division has taken significant strides to tackle key pain points identified through thorough analysis and feedback from clients.According to Mndeni Ngcobo, sales and marketing manager, among the critical factors under scrutiny are vessel turnaround times, safety protocols, cost-saving measures, operational efficiencies, and the promotion of a zero-accident tolerance mindset. "Recognising these as essential operational benchmarks, we have placed them at the forefront of strategic priorities. We have also embarked on an ambitious journey of developing and experimenting with end-to-end digital solutions. The overarching goal is to enhance transparency and cultivate a proactive problem-solving culture anchored in genuine innovation," he said. "By leveraging cutting-edge technology, we can streamline processes, eliminate bottlenecks, and address longstanding challenges."He said while the global market had experienced significant f luctuations over the past three years, the appetite for new car purchases had declined, impacting ro-ro volumes. This was further compounded by modern-day consumers who were keeping their vehicles longer due to automobile technology's advancements and increased durabilit y.Ngcobo said the long-term outlook for the sector, however, remained optimistic."There has been a shift in the car consumer market, particularly within South Africa's growing middle class. Today's consumers desire more than just car performance. They will choose vehicles with 'cool technology' features that enhance the driving experience. In-car entertainment, wireless charging, windshield data displays, keyless entry and start, and surround-view cameras are just some appealing features modern trend-conscious buyers seek. The Chinese automotive manufacturers are excelling at offering these features at highly competitive prices compared to their Western counterparts," he said. With China surpassing Germany as the world's second-largest auto exporter, hopes are high for increased volumes in South Africa.
