SAA Cargo has appointed New Delhi-based aviation GSA Zeal Global Services as its subcontinent representative in India.
An official release highlighted that the recent restart of South Africa Airways' Perth route underscored the importance of the Asian market, specifically India.
The general sales agent, founded in 2014 and known for its wide distribution network, has a significant presence in key Indian cities through its passenger and cargo sales operations, according to the release.
Zeal Global director Nipun Anand said SAA had a strong record in the Asian markets.
He said the collaboration was expected to benefit both companies, aligning with Zeal's ambitious growth plans and SAA's expanding post-pandemic network.
SAA cargo manager Keke Mokwena said Zeal's strong market presence and profile made them an ideal partner in India.
He added that there were over 6 000 tonnes of cargo destined for South Africa from India, with Johannesburg attracting a significant portion of the market. The inbound market from India is dominated by pharmaceuticals, textiles and automotive parts. He also mentioned that SAA Cargo had a history of successful offline partnerships in the Asian market. The partnership with Zeal Global presents numerous opportunities, and both companies are eager to explore the potential, especially in the India-to-South Africa market. Mokwena noted that this collaboration promised mutual benefits.