It took a West Coast port strike in 2015 to convince McDonald’s and Victoria’s Secret to switch from sea to air – and they’ve never looked back.
That’s according to Geneva-based International Air Transport Association global head of cargo, Glyn Hughes, who told FTW that while airfreight might be six to seven times more expensive than ocean freight, it was 10 times more cost effective.
“In effect a ship is a floating warehouse, tying up money for an extended period of time.”
During the ports strike, McDonald’s needed its potatoes and Victoria’s Secret had a launch deadline to meet.
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