Disruptive new e-business models and innovative online platforms are gaining market traction and changing the way companies buy international shipping services, according to a new white paper released by Drewry Supply Chain Advisors, titled ‘e-Business Disruptors in Global Freight Forwarding”.
The 10-page report notes that while no single factor can be identified as the principal driver behind the trend, both the nature of the spot rate shipping business and e-commerce logistics have encouraged the development of online forwarding.
The paper highlights a number of factors that are contributing to the trend:
- Shippers expecting a more agile supply chain to meet today’s more dynamic “on demand economy” with shorter contracts and spot rate requests
- Eroding margins in commoditised and fragmented forwarding services make it harder for 3PLs to increase their sales. Differentiation and cost optimisation can be achieved through improved online customer experience and automation especially for medium-sized shipper business and spot shipments
- The rapid growth of cross-border e-commerce is pushing change and innovations.
- “Millennials” are more comfortable handling activities in a mobile, instant and network connected way
New entrants are starting to make an impact and established businesses are either resisting change or adapting. Among the new business models are:
- Online sales platforms
- Cloud-based freight forwarders
- Large 3PLs adapting to online business
- Rate and Data service providers
- Transport Management System providers, and others.