‘It’s about a lot more than connecting the dots’

Intelligent predictive logistics

is all about reducing costs,

fine-tuning efficiency and

creating transparency and

predictability.

But it relies

on a lot more

than data, in

the view of

TSI Central

Station CEO

Clifford

Blackburn

who

addressed

a recent

JCCI/FTW

workshop on the impact of

technology on the freight

industry.

“We’re all sitting on a huge

amount of data – but in

terms of data analytics we

need someone who is able to

connect the dots.”

Finding the best solution

is not just about technology

– there’s always the human

element, says Blackburn.

“The older generation

has the experience and

the know-how – so

let the experienced

generation speak to

the generation that

is thinking a little

differently from us

and by combining

those strengths

we will create intelligent

predictive logistics.

“We live in a space where

we don’t want to change.

People only change when the

pain of not

changing is

greater than

the pain of

change. And

this becomes

a divide

between

the younger

and older

generation.

But if you

bring the two together

you have experience and

new technology, which is a

winning

formula.”

INSERT

Finding the best

solution is not just

about technology.

– Clifford Blackburn