Customised solutions provide competitive edge

LOGISTICS COMPANIES are becoming increasingly aware of the impact of information technology (IT) on their businesses and the competitive edge that well-implemented, smart IT solutions can provide.
That's the word from Alwyn Robbertse, managing director of Logistics Professional Services, which provides software solutions to a number of leading companies in the logistics industry.
As companies invest more and more in IT, he warns that technology will only work if the investment is well-planned, well-timed, well-researched, well-managed and focused.
Robbertse sees two ways of dealing with challenges faced by the industry: improved effectiveness and improved efficiency. "And IT can help with both," he told FTW.
"Improved use of the internet and related technologies to support the communication process with customers provides obvious benefits," says Robbertse.
"And continuous improvement of internet infrastructure in the world, and South Africa specifically, is making the use of internet-based systems and information more viable."
As companies drive for greater efficiency, Robbertse suggests that they look at task and process automation - integrating peripheral data from other parts of the value chain.
"Specialised management of key indicators that will have a significant impact on an organisation's profitability and strategic competitiveness is becoming more important," says Robbertse. "There is also pressure on the human resources front. The limited availability of skilled employees in the industry is forcing organisations to continuously improve the personal and business productivity of employees."
Robbertse says his company provides solutions that are not standard, but specific to the customer's unique requirements. "We have taken the view that in a highly competitive industry where margins are extremely low, the solutions we offer should focus on enhancing the customer's competitive advantage,' he says.